When the market shifts, it’s time to shift your marketing…into high gear.

When the market shifts, it’s time to shift your marketing…into high gear.

We can all feel it. The real estate market is shifting, and whether you think it’s for the better or for the worse, times are changing. Soon, the days of a property selling without you having to actively market it will be gone.

So, what are you going to do to give your sellers the marketing they need and deserve?

Here are 5 ways to kick your listing marketing into high gear (vroom vroom):

Virtual Tours

Regardless of the listing price, you should be providing virtual tours to all your sellers. They are a cost-effective way to not only wow your client, but help potential buyers view the space before they even step foot inside.

Direct Mail

Sending out postcards highlighting your listings before AND after they’ve sold is a great way to get more eyes on your properties and reach out to potential new clients. And don’t be afraid to brag about yourself. If you sold a property for $50K over asking after only 5 days on the market, shout it from the rooftops!

Social Media

Social media is still one of the best ways to promote a new listing. Whether it’s coming up with a 5-point plan to highlight the home or setting up a simple ad strategy, social is a great way to remind your sphere that you are still doing real estate (and crushing it!).

E-Newsletters

This easy touchpoint not only allows you to market your new listings, it gives you an opportunity to share valuable content to re-engage your past clients.

Property Flyers/Brochures

Leave an impression at your open houses with eye-catching property flyers and brochures. This is a great way promote key pieces of information about a property listing and give potential clients a take-home reminder of your business and the impressive services you provide.

How many of these strategies are YOU using to promote your listings, retain existing clients, and harvest new ones? It’s time to stop making excuses and give your clients the marketing they deserve.

Let’s sit down to discover the right strategy for you and kick your marketing into high gear. Coffee is on us!