Planning and Implementing a Successful Social Media Strategy

For a winning social media strategy, one thing matters above all else: consistency. We wish we had a life-changing, easy insider trick to share with you, but the fact of the matter is that hard work and consistency are the two most important factors to crushing it on social platforms. And we have some sure-fire ways to make cranking out consistent content easier and more enjoyable so you can get better value out of your social accounts.

Providing your followers with top-notch, varied content is much easier when you stick to a plan. That’s why it’s so important to keep a dedicated content calendar. By creating content categories for your posts, you can organize your social media calendar and plan posts out ahead of time.

For example, a real estate agent may highlight their new listings on Tuesdays and Thursdays and post about local culture every Friday. When crafting social posts ahead of time, our social media managers tag a post with the corresponding category, and it automatically gets added to the social media queue in the next available slot.

For highly organized individuals or companies, content calendars and categories work well. For others, we recommend planning posts out by design. This is especially effective when planning Instagram posts.

For Chuck’s posts we follow a content calendar but make sure to always consider his grid. We adhere to his brand guidelines, heavily implementing posts with his colors (that fire engine red, as well as white and blue), and tailoring our content to meet his categories.

All in all, an effective social media strategy is key to your account’s success. The best way to ensure that success is through consistent planning and sticking with a process that works for you and your team. Being consistent and adhering to your brand’s message, colors and content takes a great deal of strategizing, production and effort. That’s where Eleven comes in. We’re here to help you significantly increase your brand’s social media presence, consistent messaging, and overall brand awareness so you can focus on your business. Call us today!