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BrandingHow Often Should I Share on Social Media?

How Often Should I Share on Social Media?

What is the best recipe for success when it comes to posting content to promote your brand on social media? When should you pour out all your best ingredients and when should you just add a pinch of salt?

As a real estate agent, it’s important to get the measurements right so you can engage and excite your audience without turning them off because they’ve tuned you out.

So, what is the optimal frequency for posting on social media?

Dan Wilkerson of LunaMetrics put it this way… “To ‘know’ the BEST is an impossibility. You can only predict and measure.”

That may not be a super clear-cut answer, but as Dan explains in his article, there is no end-all be-all magical set of numbers that will have our social media platforms loaded with likes, followers, and re-tweets. We must predict, then measure the results, and make adjustments.

Without research-backed data, predicting is about as effective as guessing. And guessing isn’t too far from what most agents end up doing. But we don’t want you to be like most agents.  

Below, you’ll find a summary for each major social media network covering the ideal posting frequency—based on actual studies by social media experts.


Posting Strategy:

Facebook is a low-volume/high-value network. Don’t post too frequently, and make sure what you do post is of high quality.

HubSpot report indicated you should post one, and no more than two times per day. In fact, some studies have even found a drop in engagement if you’re posting more than that… so don’t get too post-happy. Aim for quality over quantity.

Recommended Frequency:

  • 1-2 posts per day


Posting Strategy:
Instagram is a low-volume/high-value network for feed posts and high-volume/low-value for stories. You can share more in the stories format because of the way stories disappear after 24 hours.

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day.

Recommended Frequency:

  • 2-3 times per week, no more than 1 post per day
  • 2 stories per day


Posting Strategy:
LinkedIn is a low-volume/high-value network. The best guideline for LinkedIn sharing comes from the site itself, which published a marketing report claiming 20 posts per month allows you to reach 60 percent of your audience.

Recommended Frequency:

  • 1 post per day

Bottom Line

We hope this article can act as a guide to finding the right frequency for posting to the various social media sites listed. The important thing to remember is that there are no hard and fast rules. You must be willing to measure and adjust as needed.


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