Over the past decade or so, social media has become a major player when it comes to apartment marketing. It’s easy to see why: it’s cost effective, it’s audience-driven, it’s fun, and most people have some social media presence, so you’re meeting your prospects and current tenants where they are. Apartment social media can be […]
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report, Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to […]
If you want to compete in a market filled with today’s media-savvy home buyers and sellers, understanding the importance of email marketing for real estate is crucial. Real estate marketing used to be about finding the best billboard location, mailing professionally designed postcards, and making as many cold calls as possible. But today’s consumers expect […]
Many business owners spend thousands of dollars each year to build their audience through Facebook Likes. The logic seems simple – the more Likes your business page gets, the more people you’ll be able to reach. The truth is, even if you have accumulated a ton of followers, the number of people who will actually see your content is much smaller than it appears.
It’s more important than ever for Realtors to be on social media. It’s been proven to generate leads, drive engagement on listings, and increase overall visibility. But what kind of content should you post to get the engagement you’re looking for? Here are eleven content ideas to amp up your feed: