11 Mind-Blowing Virtual Tour Stats
Virtual tours are a new form of marketing that allows customers to experience services or products by a retailer in a virtual environment.
Thanks to the evolution of digital photography and virtual imaging, 360 photos and virtual tours are readily available. And with the major changes that needed to be implemented due to COVID-19, these tours have helped real estate agents stay on top of their sales.
Let’s dive right in.
Virtual Tours Real Estate Statistics
1. 92% of prospective home buyers research on the internet before reaching out to an agent.
Most customers check online before making any purchase decision, especially for the real estate industry.
So, real estate industries should provide as much information as possible on their websites and also include a virtual tour website to provide customers with the full experience.
2. 50% of adult internet users in the US have taken a virtual tour.
In fact, 54% of these buyers will not even look at a property unless it offers virtual images.
Good quality real estate pictures are everything when it comes to real estate listings, as 89% of people find them very useful together, with 85% who prefer detailed property information.
Real estate photography statistics show that 80.2% of participants say a listing’s front picture is more influential. However, more and more consumers are moving towards virtual tours for real estate listings, as they help them to make a better-informed decision than pure images.
3. Virtual tours reduce wasted viewings by 40%.
Virtual tours are more effective in helping customers make a real estate decision. And this shows, especially when we look at the significantly reduced percentage of wasted viewing.
Real estate 360 virtual tour statistics reveal that 75% of customer decision making is affected by a virtual tour.
4. Virtual tours attract customers in the 18 to 34 years age group, as they are 130% more likely to book based on a virtual tour.
Millennials are at the forefront of this new marketing technology, as they are more like to book a venue or use a service if the business website offers a virtual tour.
5. Half of all adults on the internet rely on virtual tours for product and service research regularly.
Businesses that offer virtual tours enjoy increased bookings and look-to-book conversion ratios by 16% to 67%. The more engaging the media, having a voice-over, adding background music, animation, or video, the higher the conversion rate.
6. Websites with virtual tours receive 5 to 10 times longer views than those without, virtual tour statistics reveal.
A virtual tour is appealing because it makes your customers feel like they’re walking through the actual experience. It allows customers to engage while playing around the virtual playground you’ve created.
And, of course, this is why customers usually spend a long time exploring your virtual tour until they are satisfied with their research.
7. There are over five million visits on virtual tours every day worldwide, virtual tour statistics confirm.
The demand for virtual tours exists simply because it’s a great and innovative tool for both businesses and customers. Customers can enjoy peace of mind while they get a virtual feel of a business or service. It also helps to build a bond of trust between the business and its customers.
And it doesn’t just end here:
Virtual tours also attract new customers. Visitors tend to spend a long time on sites with virtual tours, which has the potential to increase sales and site traffic.
8. A virtual tour helps listings double interest.
Customers who go through a virtual tour are twice as likely to make a reservation. Additionally, stats about Google reveal that businesses with Google virtual tours have a 16% higher chance of appearing in Google Search or Google Maps.
9. Matterport, a virtual tour company, reveals that 90% of its clients have a strong brand presence in the marketplace.
Matterport’s clients have good marketing results, as the overwhelming majority reported stronger brand visibility.
83% of these companies claim to have a more competitive edge, and 74% claim to win more listings after employing Matterport.
Key takeaway: A well-made virtual tour can make all the difference in today’s competitive market.
10. Google prefers displaying virtual images as thumbnails with a two to one ratio.
If your site has a virtual tour on your Google My Business listing, Google will favor your 360 thumbnails as thumbnail displays on search results. So, an easy way to gain visibility is to use 360 posts or virtual tours.
Google virtual tours can also influence your listing’s strength or visibility in organic search. In fact, map listings that have a Google virtual tour see a 12% increase in engagement.
11. When you work with Eleven you get TWICE as much content for your Real Estate Listing
Set your sellers up for success with our Matterport and photo package. Receive not only a virtual tour but photos, multiple panorama images, exterior photos and a landing page all sent to you in an easily downloadable content platform.
